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The Genesis

Our Story, How It Began.

MULU was born from change. What started years ago as a plus size brand has now grown into something much bigger: a brand for every family, every generation, and every stage of life. The moment of transformation came when I no longer recognized myself in the audience I was speaking to. Back then, I was plus size with no kids, and just started building a business. Today, I’m a mom, a wife, and an entrepreneur with a family life that grounds me. I’ve evolved, and MULU had to evolve with me.

Welcome to MULU

Elevate Your Style, Embrace Your Confidence

We believe in unlocking ease. Life is already full, kids, work, responsibilities, family. Clothing shouldn’t add stress. That’s why we design pieces that look good, feel premium, and move with you. No ironing. No creasing. No fuss. Just comfort, confidence, and style you can rely on from morning until night.We focus on basics done better, timeless colors, effortless mix and match, and fabrics you have to feel to believe. Our material adapts to your body, whether you’re a running toddler, a busy parent, or a plus size adult. With sizes ranging from baby to 5XL, MULU is for everyone. Because family means everyone! Our palette blends classic shades, black, navy, maroon, brown, green, with playful yellow and light blue. It’s versatile yet fun, just like family life. And we launch for the whole family at once, not in pieces. From babies to grandparents, everyone belongs in MULU.

Worldwide Delivery

Enjoy worldwide delivery on all orders, with no minimum required.

Easy Returns

Enjoy easy returns within 14 days, with no hassle at all.

Customer Service

Enjoy friendly customer support whenever you need a hand.

Secure Guarantee

Shop with confidence your payment is 100% secure.

And we continue..

Our Future

Our story is rooted in family values and culture. Since moving to UAE, the traditions and togetherness of Arab families have deeply influenced our vision. That’s why you’ll find abaya-inspired pieces alongside everyday basics, giving people the choice to dress modestly or casually, depending on their needs. MULU adapts to cultural codes without losing its universal spirit. This isn’t about chasing trends. It’s about living a real story. MULU is pioneering a new category in Middle Eastern fashion: everyday family wear that’s premium, practical, inclusive, and deeply rooted in values. It’s fashion designed to bring families closer, whether you’re running errands, sharing meals, or taking that all family holiday photo.